For kind, kick-ass women

Branding. Messaging. Websites. Rooted in purpose.

shine true.

Grow your community and flourish.

You’re a woman leading a business, a coach, writer, photographer, artist, but you don’t have a brand that’s quite on point or a website that rings your chimes. Let’s get it right so you can get back to work, to what you love. I’ll tweak your branding, align your messaging with your purpose, spice up your existing website, or build a start-to-finish Squarespace site. From one woman to another, I know what it takes to rise and shine. I’ll not only be your cheerleader, but I’ll tell it like it is. It’s what I do best. As a matter of fact, I am obsessed with it. Plus, we’ll have some fun along the way.

step into the spotlight.

Nothing can dim the light which shines from within. // Maya Angelou

Women-led business branding expert and thought leader

I champion kick-ass women to rock their businesses. Advance their art. Get their books read. Book more clients. Grow their community and flourish. I’m here for you. Unconventional. Thoughtful. Practiced.

For 30+ years, I’ve crafted brands, messaging, and design for small businesses, entrepreneurs, creatives, and nonprofits. More than 10 years ago, I was so frustrated with web developers that I took matters into my own hands to build beautiful, meaningful Squarespace sites. A perfect solution—bringing together all I know about purpose, branding, identity, messaging, and business and pouring it into producing effective websites that take your biz to the next level.

Rooted in purpose—with less trend and more true you, I’ll uncover solutions that build your business and change the world. Now is your time.

about Connie

Jennifer Troester coach, brand and message refinement and website development for coaches

Connie cleared my thoughts and got to the heart of things. She pared down the messaging yet left the poetry—what was most important to me and the community I serve.

—Jennifer Troester, life coach

elevate your business.

Solutions to fit your needs.

  • Branding

    Clarify the messaging, align the brand and touchpoints with your purpose
    • Assessment: brand, messaging, website
    • Messaging packages
    • Brand mentoring series
    • Brand Breakthrough: three-hour clarity and insights session
    Brand Boost: Full day to pull everything together
    • Private coaching
    • Creative direction and consultancy

  • Websites

    A sweet-relief-done-for-you Squarespace two-week wonder website.
    • Fresh Start: start-to-finish, down to every detail, with two options. One perfect for small businesses and services, and a portfolio option for photographers and artists
    • Refresh: Reinvigorate an entire existing website
    • Refine: Revamp a single page on existing site
    • Spotlight: Single landing page
    • SquareSpaceMatters: Hour or full day

  • Social

    Before you try to conquer the algorithm, let’s
    -establish a clear focus and objective
    -map out a solid strategy and direction
    -create a content guide
    • Inst strategy audit and planning: one-hour
    • Inst restart: three-hour session
    • Instagram coaching: one- or three-month package
    • Instagram link page created in SS

Always be a first-rate version of yourself instead of a second-rate version of someone else.
// Judy Garland

be true to you.

There’s only one of you. Make sure your brand, website, and social media shine true so you can make the difference you want. We’ll do this as only kind, generous, creative women can—breaking a few rules, shedding the paradigm of hustle and flash. Book a 20-minute call to make sure we’re in the same groove.